https://www.rclemire.com/work daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1554319758003-D9TCUK9TH32JH9SW89Q3/popsocket-logo.jpg WORK In my junior year studio, packaging and display, I created a brand identity and physical packaging to support and promote this brand. https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601156543071-VBEVJMIOSUDHUL8S0P98/IMG_2038-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588630161675-DI3TZIHF8CB9Q90D6ONC/Flat_FIles14.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/f59431a8-99c5-45cd-9b6a-22f02345028f/Screen+Shot+2026-04-08+at+5.42.42+PM.png WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601139634791-UI0MP641PM5XZCOH5OHM/Screen%2BShot%2B2020-09-26%2Bat%2B11.59.35%2BAM.jpg WORK We receive ads through social media, television, magazines and more every single day– and it can be exhausting. Countless stores and advertisements seem to be sharing the same message; you must be slim, white, young, and able-bodied to be considered beautiful. Shopping as a person outside of what is considered “normal” can feel like the shelves have eyes and the products are screaming “you’re not good enough.” https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1589221892586-0YX5IOEDZEF5H2I79GFB/Flat_FIles01.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629424276-AC4PQ6ARJOMWQ28SY12T/Flat_FIles17.jpg WORK The Exclusiva brand is a storefront that sells products to women that fulfill what they supposedly need to fit in. This tackles the issue of representation and how brands today push messages of false normality on the general public. https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588628903113-A3WY7LT6ZY3J4C767KBQ/Flat_FIles3.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629548170-JJ7VYDC7VNVG2105EA45/Flat_FIles6.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629547277-6SGALKXJWCXKWNOD5XH9/Flat_FIles5.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588630366555-ITQLUWL3TK3EZJVUO1N7/Flat_FIles13.jpg WORK The supporting products are used to promote the store, but also to inform people that look closer about the issues that a lack of representation causes every day. While these issues may not seem important for those it doesn’t affect, inclusivity is a changing necessity that redefines expectations of who we should be. While inclusivity in advertising has increased 10-fold in the past 30 years, there’s still a long way to go. https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629616130-8409VU4HBD1ALVQI8DED/Flat_FIles7.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629618966-023WGQUDA2EQX481QN9V/Flat_FIles8.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629772048-HYVPBIRARAN4WW5MLIPY/Flat_FIles11.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629725907-T39V1M8F8NU8PRHR22PJ/Flat_FIles9.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588629727288-VVC7HI1GK27VX22E5OT8/Flat_FIles10.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588630170020-DSXHHN8YEH5LH6B0CFME/Flat_FIles14.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1588630286312-1G3VALZV309IGXBIQ71M/Flat_FIles15.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1589221309431-1QRPDAXZDNQ5A44C3NG6/4%3A27_Presentation15.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155486098-9NUV1U1STZA1Q60HQR09/IMG_2035-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155536262-TLTPH8TA5OAP80FBEK1J/IMG_1980-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155701578-J7TOTTXKT8A1W2PNEOVO/IMG_1988-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155644834-IZ4MX77WR8CB4W8C03I5/IMG_2006-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155641347-PL0R0B53RG8RD6851PHQ/IMG_2010-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155752194-18LAQCUX16BYK2X01A87/IMG_2031-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155800626-GUCNPWIMKK47ZLTK1OMF/IMG_2024-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155818152-XIWMTD658646LNBKBGTM/IMG_2029-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155806558-9CQB95DGXMSNI21JHUM2/IMG_2026-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601155950990-0GFI6BQAU1HARTLG9Z0K/IMG_2012-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601156013750-QXXTKAOX8AGUT1VFUWG1/IMG_2003-1-2.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601156014802-Z5W121TFYKJ1Z8O0NVCZ/IMG_2005-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601156365249-RY02GHX16YE4RBTNDPF5/IMG_2016-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601156405814-CVALC5CL5AOWCFXWB99U/IMG_2018-1+.jpg WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/8f1f5d97-ac32-466e-9ada-2a8292836dca/Screen+Shot+2026-04-08+at+7.43.21+PM.png WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/efedb71b-dd18-4f7a-bf56-7af4d0b16722/Screen+Shot+2026-04-08+at+5.27.16+PM.png WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/40e72103-55b9-4798-9a64-1d1c86ba248f/Screen+Shot+2026-04-08+at+7.38.39+PM.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/0db6903e-1ff2-4faf-81bb-ca715c7c38cc/Screen+Shot+2026-04-08+at+5.34.38+PM.png WORK https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/f59431a8-99c5-45cd-9b6a-22f02345028f/Screen+Shot+2026-04-08+at+5.42.42+PM.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rclemire.com/about daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1553713338752-JH4O7A9J6WHP16SMKMOZ/business-bw.jpg ABOUT - hello, it’s nice to meet you! My name is Rachel LeMire, I’m a communications specialist and graphic designer based in Minneapolis with experience public engagement and sustainability. https://www.rclemire.com/photography daily 0.75 2020-09-27 https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236221476-8G9ECBIEPW2JJSR2QN3L/LeMire_Time.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236122924-SYQ4HTZPJK18MH624GAX/LeMire_Thing.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1553643676209-YLJREAMLSQWD899HENRQ/LeMireRachel_Documentary12.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1553643743413-RKBM0S8N7RRP8UHV0OH7/LeMireRachel_Documentary11.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601232901648-1DD0XGAN0M0KYC1WRDH2/LeMire_Assign02_0068.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601232893972-3J0SXOCXGI6A494362IW/GoldenHour00075.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601232903236-YOL3SWV4WIT10SL05X2C/LeMire_Assign02_0069.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236118586-Q1X6CSNMICCNXYS882AF/LeMire_Detail.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601233388175-QEZ9EFRUUL6CC62H7WF8/image-asset.jpeg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601233455972-II6XV184L634J216W6GC/IMG_6677.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236221476-8G9ECBIEPW2JJSR2QN3L/LeMire_Time.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236485842-FHFTBAY0UCPQCN4RIGHV/ColorNarrative_1.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236486615-FAJETKX08Z6HHVYWCGZQ/ColorNarrative_2.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236494507-OI5155O2X5I327DVA63S/ColorNarrative_3.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236494397-3NYB77Y7Q6YF903N239I/ColorNarrative_4.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601232900700-WQ3MAVOEM6Q0CTUA56GB/ALYssA00273.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236297543-0260PA8Z7Q8YQJKY54W8/02_LeMire.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236316162-1S4IQ6P8IILCHA459N24/03_LeMire.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5c9961d04d546e287ef5a83c/1601236320116-R8XCLVGQ9RWP37TEB1RK/09_LeMire.jpg PHOTOGRAPHY